This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of direction, it lacks focus, largely because of the mingling of public relations and fund-raising responsibilities in some staff positions and a lack of separate standards of performance for each staff member. Recommendations to strengthen the program include separate and distinct public relations and fund-raising responsibilities in each staff position and standards of performance for each staff member.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504432 |
| Date | 08 1900 |
| Creators | Schmucker, Susan Parker |
| Contributors | Starr, Douglas P., Kim, Tae Guk |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 95 leaves: ill., Text |
| Rights | Public, Schmucker, Susan Parker, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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