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Tvorba propagační strategie soukromé kliniky / The Place of Private Clinics in the Czech System of Health Service with an Accent on Marketing Strategy

The purpose of the thesis The Place of Private Clinics in the Czech System of Health Service with an Accent on Marketing Strategy is to describe current situation of Czech Health Service and find out if there is a actual posibility of prosperous emplacement of private clinics. Due to intention of suggestion for the future of Health Service it is important to consider existing image of the Czech System.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11581
Date January 2009
CreatorsNáplavová, Veronika
ContributorsBártová, Hilda, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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