The diploma thesis focuses on building a business development plan of the company, which deals with the implementation of strategic objectives, especially the development of preventive oncology program in a specialized center. This thesis includes all aspects taken into consideration at business plan realization. The business plan is a result of research based on analysis of market, competition, potential customers and financial evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224751 |
| Date | January 2014 |
| Creators | Černá, Radka |
| Contributors | Policar, Radek, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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