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Campus health communications : the theoretical application and development of a student-focused sleep deprivation campaign

This paper outlines the development of a health communications campaign targeted toward college students at the University of Texas at Austin, regarding the issue of sleep deprivation. Existing literature, informal formative research, and concept testing are applied to two main health communication theories: the Health Belief Model, and the Transtheoretical Model. The iterative process of the campaign development is outlined, and key deliverables included. / text

Identiferoai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2012-05-5785
Date26 June 2012
CreatorsPursell, Meredith Alexandra
Source SetsUniversity of Texas
LanguageEnglish
Detected LanguageEnglish
Typethesis
Formatapplication/pdf

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