Canada’s obesogenic environment is host to the advironment, which bombards children
with advertisements for soft drinks, fast foods, confectionary, cereals and savory snacks
(‘the Big 5’). Television is the primary media outlet used by advertisers to promote the
Big 5 to the widest range of Canadian children. A recent trend in commercial marketing
is to portray the Big 5 products in a physical activity, exercise or sport context, described
here as Healthy Active Living Marketing. This study was designed to explore the
relationships between Healthy Active Living Marketing and children and caregivers’
eating and physical activity perceptions and behaviors. Four caregiver-child dyads from
communities of York Region, Ontario consented to collect family food receipts, complete
commercial activity worksheets, one-on-one interviews and a caregiver questionnaire. A
combination of descriptive statistics, content analyses and thematic analyses revealed
caregiver control plays a significant role in the appropriateness of eating perceptions and
behaviours.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:NSHD.ca#10222/12992 |
| Date | 10 May 2010 |
| Creators | Orava, Taryn, A. |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | en_US |
| Detected Language | English |
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