Could recruitment advertising promote company image?.

Description

by Mok Chun-hong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 37-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.iv / ACKNOWLEDGEMENT --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Literature Review --- p.2 / Chapter II. --- METHODOLOGY --- p.9 / Manipulation: The Advertisements --- p.9 / Subjects and Procedures --- p.10 / Company Image --- p.11 / Chapter III. --- RESULTS --- p.14 / Chapter IV. --- DISCUSSION --- p.19 / Chapter V. --- LIMITATIONS --- p.27 / Chapter VI. --- CONCLUSION --- p.30 / APPENDIX --- p.32 / BIBLIOGRAPHY --- p.37

Links & Downloads

1. cuhk:319051
2. http://library.cuhk.edu.hk/record=b5887529
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-319051

Tags

Corporate image

Corporate image--China--Hong Kong

Help-wanted advertising

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319051
Date	January 1993
Contributors	Mok, Chun-hong., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, v, 38 leaves ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)