Malaysia is an ever-growing business hub in Asia. Due to the fact that Malaysia has diverging socio-economic, cultural, ethnic groups, and ethical systems, this study seeks to find out multicultural impacts on corporate social responsibility (CSR) issues and practices in the country. This study encompasses top and executive managers in financial services sector in Malaysia. A total of 1000 questionnaires were given out to the respondents in different segments of financial institutions in Malaysia namely commercial banks, investment banks, brokerage firms, fund management companies, insurance companies, unit trust companies, and large public fund organisations. The questionnaire used in this study was modified from Aupperle, Carroll and Hatfield (1995), Maignan and Ferrell (2000), and Maignan (2001). The questionnaire was used to measure perceptions about CSR elements as proposed by Carroll (1991): economic, legal,ethical and philanthropic responsibilities. The results indicated that top and executive managers ranked ethical responsibilities as the most important CSR duties for corporations. The results from the factor analysis revealed four drivers that were able to motivate corporations to practice CSR namely local and global forces, corporate image,economic performance, and cultural awareness. A depth observation across ethnicity of the respondents revealed that there are no homogenous results, especially with regards to Carroll’s CSR elements. The finding clearly demonstrated a separation of opinions between Malaysian bumiputera and Malaysian non-bumiputera respondents. This is potentially a significant finding since culture gives a significant impact on people attitude, behaviour and perception. The findings from this study suggest a unique CSR model for Malaysia and it is hoped to be the guide for local and international companies that is operating and that will be operating in this country.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:567193 |
| Date | January 2011 |
| Creators | Muwazir Mukhazir, Mohd |
| Publisher | Cardiff University |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://orca.cf.ac.uk/21878/ |
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