As the increase of house renters who working in other cities and also the decrease of the number of household washing machine within high price, more and more people choose not to do the laundry at home. For this reason, launderettes have became popular since laundry-helping stores charge considerably more than self-service laundry shops and most customers are not willing to have their underwear washed by others. The demand for launderettes has been dramatically increase for the consideration of the economical expense of doing laundry in the launderette than paying someone else to do the laundry. Therefore, a good location of a launderette would certainly make huge profit under the circumstances. This research aims to assist the potential launderette franchisees to identify correct locations to run the business.
Analytic Hierarchy Process (AHP) is mainly adapted in this research which classifies the hierarchy as four evaluation factors including business benefit, competition level, base of operation and transportation. Furthermore, twelve guidelines of address selecting deriving from each four evaluation factors which are analyzed and sorted by experts with the weights, scores and alternatives to categorize four districts consisting of residential area, industrial area, school area and commercial area. Once the proper area is determined by first Analytic Hierarchy Process (AHP), the precise address in the proper one is able to be predicted by second Analytic Hierarchy Process (AHP). Hence, the launderette locating exact shop address in the certain area would be evaluated the natural conditions.
After Analytic Hierarchy Process (AHP) was implemented in the first time, four options and the weight between every hierarchy could be clearly known. This outcome makes potential franchisees understand the proper location they may identify to make more profit in the circumstances. Then, the potential launderette franchisees are able to choose the exact address of their shops in the selected location to increase their revenue after the second Analytic Hierarchy Process (AHP) is conducted. The result of this research provides potential launderette franchisees with a guide to evaluate whether the launderette locates in an appropriate place and a distinct resolution of decision making for launderette location.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0708110-160004 |
| Date | 08 July 2010 |
| Creators | Kuo, Yao-ching |
| Contributors | Tsuang Kuo, Hsien-Tang Tsai, Iuan-Yuan Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708110-160004 |
| Rights | not_available, Copyright information available at source archive |
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