This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased knowledge gained by the experimental group through its exposure to the informational briefing caused a negative change of attitude within the group. However, the control group had no significant change of attitude during the study period even though more than 87 percent of those subjects were exposed to some form of Air Force advertising.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc663269 |
| Date | 05 1900 |
| Creators | Andrews, Robert Glenn |
| Contributors | Kim, Tae Guk, Marquis, Robert Lincoln, Jr. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 69 leaves, Text |
| Coverage | United States - Texas |
| Rights | Public, Andrews, Robert Glenn, Copyright, Copyright is held by the author, unless otherwise noted. All rights |
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