Enrollment management has become the focus of institutional planning efforts on many college campuses. It is not possible to address the complex strategic issues in enrollment planning without institutional research that documents the experience of the school as it relates to the external environment and the body of prospective students. This study was constructed to provide institutionally based data that describe and compare two class populations of accepted students, based on their decision to enroll at the College. The purpose of the study was to generate a data base on student characteristics which could be used to support future recruitment efforts by the Admission and Financial Aid Offices. Several methods of data analysis were used. First, surveyed student opinion data on twenty college characteristics were compared. Second, seventeen descriptive characteristics were selected. Frequency data and descriptive statistics were generated for five different groups of students within the two classes. Third, crosstabulation studies using the chi square test of independence were used to test five hypotheses about differences within class or enrollment groups. Findings of the study reveal consistent patterns among enrolled and no-enrolled students and between the two classes. The impact of the financial aid variables on the enrollment decision proved to be statistically significant.
| Identifer | oai:union.ndltd.org:UMASS/oai:scholarworks.umass.edu:dissertations-8411 |
| Date | 01 January 1992 |
| Creators | Dagradi, Linda Maria |
| Publisher | ScholarWorks@UMass Amherst |
| Source Sets | University of Massachusetts, Amherst |
| Language | English |
| Detected Language | English |
| Type | text |
| Source | Doctoral Dissertations Available from Proquest |
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