This master's thesis deals with marketing of the historical monument, specifically private castle Horní hrad. The thesis consists of two parts. The first part is devoted to theoretical background as marketing, marketing mix of historical monuments and enterprise in the field of culture. The practical part deals with past and present of Horní hrad castle. Afterwards the thesis analyses the elements of marketing mix. Based on the information from this part of the thesis and information from marketing research among students of the University of Economics Prague, there are recomendations given for improvement of provided services. The aim of this master's thesis is to determine how private person can create the centre of history and culture for the general public.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71816 |
| Date | January 2010 |
| Creators | Mendlová, Hana |
| Contributors | Procházková, Markéta, Smrčková, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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