In 1950s Arizona, manufacturing and tourism replaced mining and agriculture as the leading sources of revenue in the state. Yet the images of Arizona found in the popular media emphasize rural vistas and rugged individualism. Arizona's success as a consumer commodity is based on the endurance of stylized "frontier" images. The endurance of these images, apart from their popularity with affluent Anglo-American consumers, rests on Arizona's preservation of cultural landscapes associated with the mythic past: the public lands, the Indian Reservations, and the Arizona-Sonora border. Boosters and consumers alike have emphasized the cultural and environmental differentiation that these borders or frontiers are seen as protecting. Since consumer preconceptions of Arizona are as varied as the consumers themselves, this celebration of difference poses difficulties for Arizona's pluralistic society.
| Identifer | oai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/291521 |
| Date | January 1990 |
| Creators | Klein, Kerwin Lee, 1961- |
| Contributors | Weiner, Douglas R. |
| Publisher | The University of Arizona. |
| Source Sets | University of Arizona |
| Language | en_US |
| Detected Language | English |
| Type | text, Thesis-Reproduction (electronic) |
| Rights | Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. |
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