Thesis (DTech. in the Dept. of Drama and Film Studies.)--Tshwane University of Technology, 2012. / When theatre officially was acknowledged as an interventionist tool in the fight against HIV/AIDS in South Africa in 1996, economic and political evils of apartheid of the past. Unfortunately, as statistics have revealed, this has not been the case, as HIV prevalence levels have continued to rise in all sections of society. In trying to understand the reasons for theatre's failed attempts at changing peoples' sexual behaviour, scholars have identified the non-centrality of cultural norms of target audiences as one of the principal causes.it was hoped that it would effectively and efficiently deal with raising the awareness levels of the South African population of the dangers of HIV, and the consequences of risky sexual behaviour given its immense contribution in creating awareness about the social Health communication experts have agreed that health intervention strategies seem to be controlled by people who do not understand the complexity of the behaviour of their target audiences. Health behaviour theorists have also indicated the need to re-examine intervention approaches by paying more attention to the culture of the target population. This study therefore, investigated the inclusion/non-inclusion of cultural norms of target audiences in the design of theatre's dramatic performances which serves as its intervention instrument. This was done through an examination of three theatre groups' HIV/AIDS campaigns in three provinces of South Africa. Using qualitative study methods, the study probed into whether the cultural values of the communities concerned are encapsulated in the plays performed by the groups to spread awareness of HIV/AIDS.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000320 |
| Date | January 2012 |
| Creators | Uwah, Chijioke Macdonald. |
| Contributors | Ebewo, P.J., Sirayi, Mzo |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | |
| Rights | © 2012 Tshwane University of Technology |
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