Yes / Sepsis is one of the most common causes of mortality in postnatal women globally and many other women
who develop sepsis are left with severe morbidity. Women’s knowledge of postnatal sepsis and how it can be prevented by
simple changes to behaviour is lacking.
Methods: This paper describes the co-development and feasibility testing of a digital animation intervention called DAISI
(digital animation in service improvement). This DAISI is designed to enhance postnatal women’s awareness of sepsis and
how to reduce their risk of developing the condition. We co-designed the digital animation over a six-month period underpinned
by theory, best evidence and key stakeholders, translated it into Urdu then assessed its use, firstly in a focus group
with women from different Black, Asian and Minority Ethnic (BAME) groups and secondly with 15 clinical midwives and
15 women (including BAME women). Following exposure to the intervention, midwives completed a questionnaire developed
from the COM-B behaviour change model and women participated in individual and focus group interviews using
similar questions.
Results: The animation was considered acceptable, culturally sensitive and simple to implement and follow.
Discussion: DAISI appears to be an innovative solution for use in maternity care to address difficulties with the postnatal
hospital discharge process. We could find no evidence of digital animation being used in this context and recommend a study
to test it in practice prior to adopting its use more widely. If effective, the DAISI principle could be used in other maternity
contexts and other areas of the NHS to communicate health promotion information. / This study was funded by Translate Medtech, Leeds City Region. DAISI was developed by HMA Digital, Barnsley, UK.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/17804 |
| Date | 01 May 2020 |
| Creators | Haith-Cooper, Melanie, Stacey, T., Bailey, F., Broadhead-Croft, S. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Article, Published version |
| Rights | © The Author(s) 2020. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creat iveco mmons .org/licen ses/by/4.0/. |
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