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Critical success factors in Florida's bed and breakfast industry

Florida bed and breakfasts (B&Bs) were surveyed for the purpose of discovering the attitudes, beliefs, and actual behaviors of B&B owners and operators that contribute to an operation’s success. This study had several objectives: 1) to provide an analysis of attitudes and beliefs perceived to be necessary for success and the actual behaviors exhibited by operators based upon their self-definition of success, 2) to collect demographic information from various bed and breakfasts in Florida, and 3) to expand the limited amount of research that has addressed issues in the bed and breakfast industry. Between July 2009 and August 2009, data was collected by using a mailed survey. After collecting and compiling all of the information, Pearson’s correlation was used to determine if any correlations existed between owners and operator’s attitudes and beliefs and actual behaviors. Furthermore, the total sample was separated into a “successful” group and an “other” group in order to discover disparities between each group’s attitudes/beliefs and behaviors. This study was modeled after Bed and Breakfasts in Virginia: Identification of Success Factors (Kaufman, 1994), and had many correlations that were similar to Virginia’s bed and breakfast industry. In addition to the similar correlations found in the previous study, this study found several more attitudes, beliefs, and behaviors that have deemed necessary for success by Florida’s bed and breakfast industry leaders. The study concluded that several attitudes, beliefs, and behaviors were necessary for success: bed and breakfast owners and operators must understand the B&B industry, have had past work experience in the hospitality industry, understand the basic functions of running a business, and maintain a positive relationship with employees and guests.

Identiferoai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:honorstheses1990-2015-1909
Date01 January 2009
CreatorsRash, Catherine I.
PublisherSTARS
Source SetsUniversity of Central Florida
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceHIM 1990-2015
RightsWritten permission granted by copyright holder to the University of Central Florida Libraries to digitize and distribute for nonprofit, educational purposes.

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