In an increasingly global world, the competition to attract visitors to a destination is hard. The hospitality industry is for many destinations an important factor for employment and economic growth. The purpose of the thesis was to investigate how the hospitality industry is represented in Swedish municipalities' policy documents. The study was conducted through a critical discourse analysis of four municipalities' planning documents. The discourse analysis was followed by a thematic analysis to link the results to previous research and literature in the hospitality industry and municipal planning. The results of the study showed that the selected municipalities included the hospitality industry in their planning to varying degrees. For some municipalities the hospitality industry was included in the business sector, while for other municipalities it was part of the leisure and recreation sector. The study also showed that the regional strategies have a certain impact on the municipality's strategies in the hospitality industry. Even though the municipalities included in this study are part of the same region, the strategies are expressed in different ways. Finally, the discourse analysis showed that the hospitality industry is to a large extent included in the plan proposals but is not always followed up in the plan for implementation.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-184738 |
| Date | January 2021 |
| Creators | Lodin, Johanna |
| Publisher | Umeå universitet, Institutionen för geografi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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