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Konkurenční analýza hotelu Dorint Don Giovanni / Competitive analysis of the hotel Dorint Don Giovanni

The Master's Thesis is focused to the issue of competitiveness in Prague four star hotel. The goal of this work is to make strategic competitior analysis, map the current trends affecting tourism and on the basis of the evaluation results to formulate proposals and recommendations to the hotel's management. This work uses the selected analytical methods to determine the future direction of the hotel and eliminating its shortcomings.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194151
Date January 2014
CreatorsDuchoň, Tomáš
ContributorsLuštický, Martin, Dvořák, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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