Customer attitudes to private labels the role of store image : a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2009 /

Description

Dissertation (MBus) -- AUT University, 2009. / Includes bibliographical references. Also held in print (viii, 92 leaves ; 30 cm.) in the Archive at the City Campus (T 658.827 FRA)

Links & Downloads

1. http://hdl.handle.net/10292/759

Tags

House brands. Consumers

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/607561053
Date	January 2009
Creators	Fraser, Alison.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click here to access this resource online