International brand management of Chinese companies case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /

Description

Originally presented as the author's Thesis (doctoral)--University of Duisburg-Essen. / Title from e-book title screen (viewed July 28, 2008). Description based on print version record.

Links & Downloads

1. http://www.myilibrary.com?id=127625

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/475316546
Date	January 1900
Creators	Bell, Sandra.
Publisher	Heidelberg : Physica-Verlag,
Source Sets	OCLC
Language	English
Detected Language	English
Coverage	China China