International brand management of Chinese companies : case studies on the Chinese household applicances and consumer electronics industry entering US and Western European markets /

Description

Univ., Mercator School of Management, Diss.--Duisburg Essen, 2008.

Links & Downloads

1. http://www.gbv.de/dms/zbw/558190448.pdf

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/254631282
Date	January 2008
Creators	Bell, Sandra.
Publisher	Heidelberg : Physica,
Source Sets	OCLC
Language	English
Detected Language	English
Coverage	China China USA. China. Westeuropa.