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International brand management of Chinese companies : case studies on the Chinese household applicances and consumer electronics industry entering US and Western European markets /

Univ., Mercator School of Management, Diss.--Duisburg Essen, 2008.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/254631282
Date January 2008
CreatorsBell, Sandra.
PublisherHeidelberg : Physica,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
CoverageChina China USA. China. Westeuropa.

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