This thesis analyzes the factors that affect the prosperity of SMEs. In the theoretical part, these factors are divided into four basic areas of business management - management, marketing, human resources management, financial management. There is a description of methods and approaches, whose application allows to find the correct causes of the current or past situation of the company. In the practical part, these methods are applied to a purely manufacturing company KRC SRO & CO, k.s., which has a relatively short history, but great potential. The company is part of a multinational group of companies whose business is the production of electrical components and specialization is production cemented and enamelled resistors. The objective of this work is to analyze the company according to these criterias and make a list of recommendations and possible strategies to improve the current situation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85347 |
| Date | January 2011 |
| Creators | Jindra, Michal |
| Contributors | Srpová, Jitka, Tomášek, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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