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When Minor Ventures Matter : Aligning the strategies of a small business with the needs of humanitarian organizations on a global market

The objective of the study is to identify and evaluate possibilities for aligning a small company’s strategy with the needs of a market consisting of NGOs. By doing so enabling further development of products and services to achieve a high fit to the market needs.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-71624
Date January 2011
CreatorsÖstman, Per
PublisherLinköpings universitet, Industriell marknadsföring och industriell ekonomi
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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