This master thesis deals with topics related to the task whether customers are able to recognize a difference between products. First, testing of equivalence and non-inferiority is discussed in detail. It is an important tool when verifying that two products are equivalent or that a new product is not substantially worse than a current product. Afterwards, Thurstone's approach is introduced as a way to evaluate the impact of a stimulus on human senses. Subsequently, using the previous chapters, there is a detailed discussion dealing with three standards wi- dely used in practice in the case when someone needs to apply sensory evaluation to verify whether customers are able to recognize a difference between products. In particular, these are duo-trio, triangle and paired comparison tests. There is a thorough explanation of their statistical base and the tests are compared accor- ding to their power. Furthermore, an approach based on the Thurstone's theory is introduced as an alternative to the standard methods. Moreover, this thesis introduces Saaty's approach to the estimation of a priority vector, which is a useful tool to compare, to order or to choose the best one from n objects. We also introduce another approach to estimation of a priority vector which is based on Saaty's idea. 1
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:393502 |
| Date | January 2019 |
| Creators | Rychterová, Nela |
| Contributors | Antoch, Jaromír, Omelka, Marek |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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