The focus of this study is the Strategic analysis and the proposal of the partial ICT Strategy of the Trade and Distribution Company K&V Electro s.c. dealing with the sale of electro technical material. The first part is the strategic analysis theory divided to external analysis exploring macro and micro business space and the internal analysis assessing the internal company environment and basic factors of the company style of work resulting with strengths and weakness features of the business. The author decided to use the SWOT analysis method to describe and assess the strategic analysis and describes this method`s theory too. The particular presentation of the mentioned company followed together with the internal analysis. The practical part of the study deals with analysis, tests and assessment particular factors which characterised the company, resulted with the SWOT matrix and the development of the conclusions and the strategy choice determination. The last chapter contents the final assessment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124852 |
| Date | January 2010 |
| Creators | Vaněk, Jan |
| Contributors | Kovář, František, Kozák, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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