The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:444627 |
| Date | January 2021 |
| Creators | Priščák, Miroslav |
| Contributors | Svobodová, Karolína, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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