The thesis is about a small NGO that is working with the rights of persons with albinism in Tanzania. It deals with the NGOs advocacy work on a local and national level, and addresses the challenges that come with their work. I have concluded that advocacy is a powerful tool for NGOs to use as a part of their strategic communication. NGOs in the Global South and especially Africa are given less attention, thus having less opportunities of reaching out with their message. I have also concluded that for an NGO to succeed in its advocacy work it needs to carefully identify its target audiences and adapt the messages thereafter. To build a relationship with the audiences is also an important part of the process, as a strong relationship increases the chances of involvement in the organization. ICTs can be very useful for NGOs that strive to reach out to the global community.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-44841 |
| Date | January 2015 |
| Creators | Jönsson Andersson, Louise |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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