Internet usage is increasing every year, and so do the different online activities on the internet. Online shopping is one of the most popular activities on the internet and is continuing to grow. This study investigated if visual information influences consumer behaviour on e-retail websites when shown together with non-imagery information. The study also looks at whether or not the visual information that is being presented is a factor for consumers behaviour, and if the quality of the image matters in purchase intent. Another point of view in this study was whether or not imagery information in e-retail would increase the consumer attitude towards the design and if the type of visual information mattered. A significant difference was found in purchase intent for products having imagery information, regardless of the quality. Attitudes towards e-retail designs with high-quality product images were also found to be significantly more positive over both no- and low-quality images. The findings of this study fills the gap whether or not visual stimuli influence consumers when displayed to products without visual stimuli. The type of product imagery information being displayed is also a factor for consumer enjoyment. High-quality visual information is perceived better compared to designs with low-quality and non-imagery product information.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-178217 |
| Date | January 2021 |
| Creators | Lundberg, Annika |
| Publisher | Linköpings universitet, Institutionen för datavetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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