The thesis deals with the CRM system implementation into the company management. It contains an analysis of the current situation, comparison of several selected CRM systems and proposes the best product for the company. The goal of this proposal is to improve marketing management in company and to strengthen relationships with present customers as well as to find new ones within expanding market segments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223336 |
| Date | January 2012 |
| Creators | Vančurová, Denisa |
| Contributors | Maliňák, Martin, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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