This study investigates the effect of customer satisfaction with leisure services on tourists' positive word-of-mouth and revisit intentions. The study is carried out within the context of visitors to the SantaPark in Rovaniemi, Finland. In this study, customer satisfaction is measured via a multi-attribute approach. Study results and their implications are discussed.
Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-19840 |
Date | 01 December 2005 |
Creators | Haahti, Antti, Yavas, Ugur |
Publisher | Digital Commons @ East Tennessee State University |
Source Sets | East Tennessee State University |
Detected Language | English |
Type | text |
Source | ETSU Faculty Works |
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