This diploma thesis deals with communication strategies of four transnacional companies, L'Oréal, Henkel, Unilever and Procter&Gamble, which target students. The thesis compares particular communication channels, tactics and strategies that the companies use to attract the most talented candidades and to be able to gain employees with highest potencial. The objective of the thesis is to find out if the companies can identify the right target group, approach it through appropriate channels and communication content and hand over an image of the firm as an ideal employer.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197470 |
| Date | January 2013 |
| Creators | Sluková, Zuzana |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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