This thesis deals with the risks attaching to the marketing activities of the selected company. The theoretical part defines terms associated with marketing and risks. The practical part is dedicated to the analysis of the risks of marketing activities and subsequent recommendations that lead to the reduction or elimination of risks
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:232893 |
| Date | January 2014 |
| Creators | Bezděková, Veronika |
| Contributors | Švehla, Vladimír, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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