Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222806 |
| Date | January 2011 |
| Creators | Číp, Vojtěch |
| Contributors | Pospěch, Ladislav, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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