The principal theme of this work is the courses of written communication. The theoretical part mainly focuses on the business plan and the market research. The practical part describes the evolution of internet communication and continues with a business plan which comprises the concept of courses of written communication. Based on the market research, the goal of the work is to find out whether the chosen focus group would be interested in this kind of courses. The market research consists of the secondary and primary research. The primary quantitative research served as a tool to update the secondary data. As a qualitative research the author used the individual in-depth interviews. The work concludes by evaluating the results of the market research and serves as a recommendation for managers of educational institutions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197680 |
| Date | January 2013 |
| Creators | Čeladníková, Tereza |
| Contributors | Vávra, Oldřich, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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