Analýza vybrané družstevní organizace z pohledu marketingového prostředí a komunikačního mixu / Analysis of selected Cooperatives from the point-of-view of Marketing Environment and Communication Mix

Description

This thesis analyzes the marketing environment and marketing communication in the cooperative society Jas v.d. In this work, both propose measures that would be appropriate to implement the identified deficiencies, and also focus on the possibilities of internet communication in society.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-76483

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76483
Date	January 2009
Creators	Zelená, Veronika
Contributors	Dvořák, Jiří, Nohejlová, Veronika
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess