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Customer Satisfaction, Investment Capital, Comprehensive Income, and Corporate Value¡GEvidence From China

Conventional wisdom believes that customer satistaction has a positive effect on profitability, normally measured in such terms as return on assets(ROA). It is not, however, clear whether customer satisfaction has a current effect or lagged effect on profitability¡Xan issue of importance but largely neglected. I fill the void by examining how current current and past customer satisfaction performance affects corporate value(China automobile industry). In addition, comprehensive income and investment capital are also important causes to corporate value. As a result, I take comprehensive income, investment capital and current and past customer satisfaction performance into account to see the relationship with corporate value.
Results show that current customer performance bears no relationship to corporate value while past customer performance is a positive effect on corporate value. Comprehensive income, investment capital also have positive effect on corporate value. That is, customer satisfaction performance has a lagged effect on corporate value

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615106-104631
Date15 June 2006
CreatorsLAI, HSIU-JU
Contributorsnone, none, none
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615106-104631
Rightsnot_available, Copyright information available at source archive

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