Diploma thesis is focused on the irrationality of consumers, which is then tested experimentally for Czech consumers and experimental results are further compared with the results of American consumers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251872 |
| Date | January 2016 |
| Creators | LUDVÍKOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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