This thesis will analyse the change of corporate identity in SKODA AUTO a.s. The aim is to evaluate the entire project, and applying the five selected models of project management. The teoretical part will primarily discuss the following terminologies: project, criteria, goals and lifetime cycle. It will also analyse the project management and five selected methods which were utilized in this thesis. The concluding section of the theoretical part is devited to corporate identity and will represent the four basic elements. The practical part explains the description of SKODA AUTO a.s. as well as the application of the project management models for the change of corporate identity. The concluding part of this cestion includes possible solutions that could benefit the company's project management discipline.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201731 |
| Date | January 2015 |
| Creators | Volšová, Zdeňka |
| Contributors | Martínez, Felipe, Mackeová, Petra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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