The diploma paper "Instruments for creation of positive company image (image of Dermacol brand)" has 3 goals: The first is evaluation of present image of the brand, the second is methods for creation of positive brand image and the third is proposals for change of the image. I implemented research, where 30 women had answered me to 15 questions dealing with image of Dermacol brand. The result was that image of Dermacol brand is fragmented and confused. Diploma paper explains methods how change image of brand Dermacol and also contains proposals of strategies for change of Dermacol image. At the end is mentioned, if all strategies are implemented in 2009, it will be the first step for change of image. Change of image of Dermacol is expected till 2014.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:7084 |
| Date | January 2008 |
| Creators | Vosáhlová, Klára |
| Contributors | Nový, Ivan, Franková, Emilie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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