Target of my final thesis is to explore elements of body image in TV commercials. In the thesis I focused on body image, marketing communication and advertisement. I tried to map what are people like in TV spots through content analysis. I did also analyze marketing research data of Market & Media & Lifestyle agency. I chose those data with due regard for perception of body image by consumers and I focused on TV advertisements issues.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17468 |
| Date | January 2009 |
| Creators | Bednaříková, Jana |
| Contributors | Zamazalová, Marcela, Větrovský, Filip |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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