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Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

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Identiferoai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/2879
Date28 August 2008
CreatorsHong, Ji-Young
Source SetsUniversity of Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Formatelectronic
RightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.

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