Title: The (imagined) audience of cultural journalism – who’s there? This thesis examines how Swedish cultural journalists imagine their audience and the influence this has on their journalistic content. In light of a digitized media landscape, where new digital platforms have transformed media consumption patterns and increased competition, the audience plays an increasingly important role. In recent years, these developments have sparked debate within the cultural journalistic field in Sweden, regarding its implications on cultural journalism. Drawing upon the field theory of Pierre Bourdieu and commercialization, as well as the theoretical concept of imagined audiences, the study aims to identify the forces shaping the cultural journalists’ imaginaries of their audience and to what extent that influences the content being published in media. Methodologically, the research relies on semi-structured interviews with nine Swedish cultural journalists, to gain insight into how they articulate their imaginaries of their audiences. The findings of the study unveil various imaginaries within the field of cultural journalism in Sweden. While journalists envision culturally interested individuals as their primary audience, there is an aspiration to democratize culture and make their work accessible to all. Some strive for inclusivity, others emphasize the importance of maintaining cultural journalistic ideals. The results indicate that increased demands for commercialization has an impact on the imaginaries of the journalists’ and their content. Moreover, the study offers insight into some of the values, norms and ideals shaping the field of cultural journalism in Sweden.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-533495 |
| Date | January 2024 |
| Creators | Carlberg, Olof, Rutgersson, Anna-Moa |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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