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Have it Your Way: Audience and Brand Identity in User-Generated Advertising

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:miami1322833440
Date12 December 2011
CreatorsGerlock, Grant L.
PublisherMiami University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=miami1322833440
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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