This research is through questionnaire survey. The data is collected through customers in shopping malls. The results of this research besides the trait of buying impulsiveness can be described in seven categories. (1)Felt urge to buy impulsively.(2)Positive emotional affect.(3)Negative emotional affect.(4)the in-store browsing degree.(5)Shopping enjoyment.(6)Time available for shopper. (7)Money available for shopper. The data will help to find out the relationship among categories and the relationship with impulsive purchase.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0624102-103600 |
| Date | 24 June 2002 |
| Creators | Chang, Shuo-Feng |
| Contributors | Albert Wenben Lai, Meng kuan Lai, Tai-hwa Chow |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624102-103600 |
| Rights | not_available, Copyright information available at source archive |
Page generated in 0.0019 seconds