This thesis lays emphasis on the satisfaction of the customer and building up relationship between the company and the customer. This thesis contains measurement of customer satisfaction with products and services offered by company CIPRES FILTR BRNO, Ltd. and the improvement suggestion of these services. Objection of marketing research is increase competitive advantage of company and attain better stability on extended industry market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:228293 |
| Date | January 2008 |
| Creators | Veselý, Radek |
| Contributors | Pazdera, Přemysl, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta strojního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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