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The effects of MNC subsidiary's initiative on it's mandate of other markets

In the field of International business management, there is more and more concentration on the topic about the role of subsidiaries in the Multinational corporations (MNC). Subsidiaries not only accept the order of head-quarter but also contribute the competitive advantage to MNCs. Depending upon the trend of the academic research
The subject of the research focuses on the initiatives of Taiwan subsidiaries and their mandate in MNCs. Subsidiary initiative is defined as the activities subsidiaries take to increase the integration efficiency, local responsiveness and innovation activities. These activities include internal market development, external market development and innovation development. Subsidiary mandate is defined as the extended level and charter of decision making. Because subsidiaries have different value activities and charters which are set by the head-quarter, they will have different directions of their initiatives and mandate.
Through the interview five subsidiaries in Taiwan such as Ciba, Philips, IBM, Sram and 3M, the basis of this research is set. First, the analysis logistic is begun from the value activities and charter of the subsidiaries set by the head-quarter. Second, we compare the types of the initiatives taken by the subsidiaries. Third, we list the mandate of the subsidiaries and compare them with the changed mandate after taking initiatives. Through the analysis step, we conclude the relationship of the subsidiary initiative and subsidiary mandate.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0621104-122724
Date21 June 2004
CreatorsChen, Hsiang-ling
ContributorsCher-min Fong, Cher-Hung Tseng, C.T. Lee, Hsien-tang Tsai
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621104-122724
Rightsunrestricted, Copyright information available at source archive

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