First part of the thesis is focused on definition of marketing and communication mix,follows definition of point of purchase and sale and the situation in Czech republic. Second part describes the Hewlett-Packard company, its communication strategy with the view to point of purchase and Store in Store concept.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11101 |
| Date | January 2008 |
| Creators | Janáčková, Alžběta |
| Contributors | Halík, Jaroslav, Rákosníková, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds