The subject of the master’s thesis is the elaboration of a business plan for setting up an online store selling accessories for mobile phones and tablets. The business plan includes the process of building an e-shop, defines the market environment and competition, and last but not least, marketing and promotional strategies. At the end of the thesis, the economic success of the proposed online store is being evaluated based on the financial plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377447 |
| Date | January 2018 |
| Creators | Crhák, Matěj |
| Contributors | Navrátil, Jaroslav, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds