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Pirkinių krepšelio statistiniai modeliai / Statistical models of market basket

Kai prekės parduodamos telefonu, įprasti pirkinių krepšelio modeliai netinka, nes ne visos prekės būna pasiūlytos visiems klientams. Šiame magistro darbe keli žinomi modeliai adaptuoti tokiai situacijai. Be to, sukurtas naujas modelis, kuriame atsižvelgiama į kliento pirkimų apimtis ir laiką, praėjusį nuo paskutinio pirkimo. Visi modeliai pritaikyti realiems pardavimų duomenims. / When items are sold via phone, common market basket models can not be applied, because not every item has been proposed to every customer. In this master thesis some known models are adapted to this particular case. Moreover, the new model takes the amount of customer purchases' and the time since his last purchase into consideration. All models are applied to real trade data.

Identiferoai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2012~D_20140704_172507-13735
Date04 July 2014
CreatorsRaščiauskaitė, Vaida
ContributorsKazakevičius, Vytautas, Vilnius University
PublisherLithuanian Academic Libraries Network (LABT), Vilnius University
Source SetsLithuanian ETD submission system
LanguageLithuanian
Detected LanguageUnknown
TypeMaster thesis
Formatapplication/pdf
Sourcehttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2012~D_20140704_172507-13735
RightsUnrestricted

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