This thesis focuses on consumer competitions. Author designed the consumer competition based on theoretical knowledge, which is mentioned in the theoretical part of the thesis. This part contains all types of competitions,legal regulations and outlines present problems in this area. In the practical part of the work author describes juice market and target group. Key part is the competition design itself, including the economic impact of the competition.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4568 |
| Date | January 2008 |
| Creators | Šťastný, Ondřej |
| Contributors | Vávra, Oldřich, Mencl, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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